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デザインについて
  矢印1 大津絵とは
  矢印2 大津絵FAQ
  矢印3 大津絵の歴史
  矢印4 大津絵と浮世絵
  矢印5 大津絵を見に行く
 
デザインについて
  矢印6 What is Otsu-e
  矢印7 FAQs of Otsu-e
  矢印8 History of Otsu-e
  矢印9 Otsu-e and Ukiyo-e
  矢印10 Let's go look at Otsu-e
 
その他
  矢印11 メディア・マスコミの方へ
  矢印12 大津絵の情報募集中
  矢印13 お問合せ
  矢印14 サイトマップ
 
 
 

◆ Otsu-e and Ukiyo-e

 
The two folk paintings in the Edo era
  Both Otsu-e and Ukiyo-e were representative of the Edo era.

Ukiyo-e is very popular abroad, and its value is highly recognized.

On the other hand, Otsu-e began to decline once in the Meiji era, and later its value was recognized again.

What's the difference of recognition and evaluation after the Meiji era up to now?

What do you find on comparing the respective features?

   
Otsu-e
Ukiyo-e
 
  Feature

・mostly handwritings

There is print art today.

・The touch is smooth but the depiction is loose and dynamic.

・a friendly souvenir with humor

・Subjects are like commercial characters.

・mainly wood-block print

There are some handwritings.

・labor division between painters, engravers and printers

・beautiful with vivid designs and bold compositions

・a mass sold media publication for ordinary people
  Production time 3 minutes - 7 minutes

long time

depends on the work

  Price

cheap

as cheap as a bowl of buckwheat noodle

low cost

Because the same pictures were printed.
  Painters' wages low

low

But certain painters whose names were branded got high salaries.

  Old works

The number of works is less than Ukiyo-e.

very few remain

cheap and mass produced

Some works were preserved in storehouses but others were leaked abroad because Ukiyo-e was unvalued after the Meiji era.

  Famous painters Because Otsu-e was just a souvenir, there are no painters' signatures, marks or stamps.

In the Edo era they are not so much painters as craftsmen.

many

Hokusai Katsushika, Hiroshige Utagawa, Utamaro Kitagawa, Shraku and so on.
  Place to sell

Otsu city then had just shy of fifty thousand people.

Otsu-e was sold to travelers on the Fifty-three stages of the Tokaido.

the million plus city of Edo
  Marketing strategy

to meet the demand, enhanced cost performance

Publishers pushed them as branded works.

To create a big hit, publishers chose which painters and theme would produce a profit.
   
 


Otsu-e which is designed to be bought quickly at the low cost was a souvenir for travelers on the Tokaido.

It seemed that traveling was a once-in-a-lifetime thing in the Edo era when people couldn't travel freely unlike today.

Otsu-e was selected by travelers who were already in Ise for visiting the shrine and trying to make a little side trip to Kyoto city for sightseeing.

Otsu-e was a supreme souvenir loved by ordinary people during the Edo era, because it was light, cheap, durable, and it had value of being an amulet.

 
Let's go look at Otsu-e
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